Design Lead at new Claremont Showrooms
Joyce Kitchens Senior Designer Simon Cox (BA Hons) is leading the team at our new Claremont Quarter showroom at 21 Bay View Terrace.
Driven by demand from western suburbs homeowners, the showroom features leading-edge contemporary and classic designs, technology integration, stunning Caesarstone benchtops and a range of exceptional appliance brands. It’s a one-stop shop for those looking for a new kitchen, bathroom, laundry or any other cabinetry.
Simon – who first worked with Joyce Kitchens back in 1998 – designed the flagship display kitchen in the Claremont showroom, which carefully consider local customers’ expectations, the styles of homes in the area and the demographics.
‘There’s a great respect for quality and our customers love to have advanced design,’ Simon said.
‘We’re not afraid to explore designs that are different, indeed, that’s what we offer at Joyce – the ability to manufacture just about anything – we design, engineer and then build to individual specifications.’
Simon notes that most kitchen trends originate out of Europe, however they generally develop an Australian twist.
‘The environment and the lifestyle here is so different to Europe, where the colours tend to be stronger. That’s likely a contrast to the grey weather!’
‘We’re a little more conservative in Perth and the sun is often shining here, so our lifestyles often revolve around indoor/outdoor flow and our kitchens need to work with that.
‘We prefer to have our kitchens custom-designed and built-to-fit, whereas there seems to be a lot more of the ‘cookie-cut’ mass-produced kitchens in Europe, even at the higher end.’
Simon, who has won many HIA kitchen design awards, sees curves making their way back into kitchen design as we move into the next decade and there’s demand for matte fingerprint-proof finishes.
Some of his clients are going for very strong dark shades for their cabinetry, marbles and natural stones amidst warm-mid tone timber grain cabinetry. Pastel shades are also becoming very popular.
Simon grew up in the UK and designed and crafted furniture as well as bar, shop and restaurant fit-outs before travelling the world for design inspiration. He stopped travelling when he reached Perth because he fell in love with the WA coastline and windsurfing with the Fremantle Doctor. Two decades on and he’s still here!
He’s married and battles some sleep deprivation in the midst of bringing up two young children (a girl and a boy)!
If he does get spare time, his favourite activities these days include gardening, bush walking and cycling.